ChatGPT: Unleashing the Power of AI to the Public
I’m sure we have all heard that one coworker or buddy at school who has been talking all about OpenAI’s new program, ChatGPT. Universities, schools, and different industries have been getting a real good run for their money now as this new AI tool can pass an MBA exam, write full essays and prompts, or act as a tool in the classroom. In this blog, we will be discussing how to use ChatGPT to your advantage at work or in your daily life.
Probably the biggest worry to a lot of people sounds more like a sci-fi movie where robots are taking over the world and replacing all of our jobs. A recent Business Insider article has helped stir the pot more on the AI robot takeover hysteria adding some of the most at-risk jobs for replacement by an AI tool or program.
At our agency, we have been talking all about it as AI will affect the marketing and advertising industry for the foreseeable future. It’s very interesting to us to see how and what the perception of this new technology and tool is in our industry of marketing, advertising, and website design. Instead of adding to the worry and hysteria, we developed the best ways someone can utilize AI in their career or their daily lives.
How to Use ChatGPT to Your Advantage as Someone in Marketing or Advertising
At our agency, we have found a few great areas to utilize ChatGPT to our advantage without breaking any ethical dilemmas. One of the most beneficial ways in which we use ChatGPT in our marketing field is brainstorming. This is a great tool to come up with ideas simultaneously as you brainstorm your ideas, then we look at what ChatGPT came up with and try to see what it came up with that we can add to our list. This is like having another creative mind in your back pocket at all times. While it may not always be up to date with the latest trends, it is pretty close and works as a backup when creative blocks hit.
Everything we craft alongside ChatGPT is meticulously edited and revised as ChatGPT should only be used as a foundation starting point for anyone using the program as original content will always win on any search engine or web scoring card.
While we understand and are aware of the true capabilities of ChatGPT in marketing and advertising like drafting full campaign copy or a complete social media campaign with the copy for each platform, there is an ethical dilemma that arises with using the program. In marketing and advertising, the creative, original ideas always come out on top and that’s what we will continue to see.
We are optimistic about the future of using ChatGPT as a tool in marketing and advertising as it could unlock new doors and open new potential for brands that could not break ground before the tool was publicly accessible.
How to Use ChatGPT and AI to Your Advantage as a Website Design
As we have heard, ChatGPT is great at generating content and copy. One of the areas we wanted to explore was how ChatGPT affects website design and website development. Websites require a handy amount of copy and content to be written with SEO (Search Engine Optimization) in mind to be effective at driving traffic and a web presence. Through our experiments, we prompted ChatGPT with writing specific web content paragraphs as well as writing full-page web content, optimized with SEO keywords for a specific topic and labeled with H1 headers that are focused on SEO to drive traffic.
And wow, this was eye-opening, to say the least. As creatives, this was scary but also comforting. While the rest of the marketing and advertising industry is shaken up about this career-killing program, we think quite the opposite. We are very optimistic about the use of any AI as original captivating content will always win as it cannot be replicated through text prediction strings and prompts. We think that while you can get good and effective content from ChatGPT, there will still be a winning battle towards great content that is organically crafted because there is a difference when we compare side to side from a marketing standpoint.
The only real way to see this is to do tests, but as we may remember from 10th science class, there may be more variables that are outside of our control to get a truly accurate answer to if ChatGPT will replace us marketers. We are very optimistic as this will create an influx of people using it but will make the difference clear when we will be bombarded by the same generated content from everyone using ChatGPT solely without edit, revision, or proofing their generated responses.
AI-Art and Creative Generation
Another AI generation program that we explored was Midjourney. Midjourney is, from the company’s description, an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. In simple terms, Midjourney is an AI art generation program that compiles an image or graphic based on a text prompt given by the user. We have found that this AI art generation program can generate art and concepts that can be used for the web as mockups, stock images, or design elements. We have also experimented with the program using it for concept art and inspiration for beginning website designs and creative advertising designs.
Currently, we do take precautions using these programs as many have seen protests from artists who do not agree or from photographers or creators that do not consent to their work being used in the AI generation pool. For the regular user, this program offers a lot of fun exploration and inspiration and should be used as such. We always encourage creating your own work and designs with your vision, AI is a great starting point but should be used carefully, especially commercially.
How to Use ChatGPT to Your Advantage in Your Daily Life
As we explored the world of AI, we wanted to see how we could use it to our advantage in our daily lives. We weren’t sure how it would help or what it could do but we are very surprised at what we found. The main areas of improvement we found were general learning and questions, planning out our tasks and schedule, and preparing for job interviews and the application process.
Learning From and Asking ChatGPT Questions
When Google or a search engine does not give us a clear answer to a complex topic or question we have, we turn to ChatGPT. Using this platform as a secondary search engine/assistant, we have found a streamlined process for finding answers and solutions faster than we could before. This has shown to be a strong research tool when exploring topics and even learning new languages. We have used the platform as if it were an assistant that could answer any question or show us how to find the answer.
Planning Tasks and Your Schedule With ChatGPT
Sometimes, you have so many tasks or things to do on your schedule that it is hard to sit down and focus to complete each task. If you have trouble with planning or scheduling or just need to get another idea, then turn to ChatGPT. We use this when we want to brainstorm different ways to go about our days even with the simplest daily tasks, to more complex to-do lists, we find it can give a lot of relief and options for those who try to take advantage of their planning and scheduling with ChatGPT.
Using ChatGPT to Your Advantage for the Job Application and Job Interview Process
Have you ever been stuck thinking about how to begin your cover letter but know the gist of what you want to say? Let us show you how ChatGPT can help you in the job application and job interview process. Say you just come across an interesting job that was posted, and you want to be sure you say the perfect combination of words on your cover letter and when you are in the interview process. ChatGPT can help you create and draft a cover letter, all you need to do is give it a prompt with certain parameters and details about what you want to write about and then it will begin writing! We recommend combing through the content to make sure it is accurate and relevant before submitting anything.
Once you have applied, now you can utilize ChatGPT to be your personal interview trainer. Since you can emulate situations such as job interviews, for example, you can task ChatGPT with helping you prepare for the interview. You can ask it to help you answer certain questions you think will arise in the interview and advice for the interview. ChatGPT is a great resource when preparing for a job as it can give someone more resources and practice than without using the tool at all. Again, AI is a tool and a starting point and should always be edited and revised to ensure correct information.
If you would like to learn more tips on how ChatGPT can help you in your daily life or learn more cool tips, read this article for more.
How to Detect AI Content
For AI art it is more difficult to identify as DALL-E 2 and Midjourney are very good at certain prompts and creating realistic art generations, but for copy and content, there are tools you can use to detect AI content. According to Google, it is against their Webmaster Guidelines, now known as Google Search Essentials, to use AI content on a website.
This alone should deter people from using AI content on their websites as Google can detect and dock your site in ranking due to the use of AI-generated content. Some AI detection tools you can use are Originality.AI, Content At Scale AI Detector Tool, and Writer AI Content Detector Tool.
When using these with tests of our original drafted content vs content that is AI generated, we take these detection tools with a grain of salt. We did notice through testing different detection tools that since ChatGPT uses a prediction model, even with some of our original content the detection tools still will ping as AI-generated content when it originally drafted content. But there is no doubt in the future we can see Google will eventually dock your site SEO score and overall web score if you choose to use AI-generated content on your website, which again is against the Google Search Essentials.
Things to Consider When Using AI
With great power comes great responsibility, this could not ring more true with AI. When using these programs you need to understand the limits and consequences. We sometimes can put too much trust in the program when OpenAI warns us that it may not always be fully accurate when responding.
Some have found errors with the prompts in general not answering as asked which can lead to incorrect information if not checking responses before using them in action. We find that AI is the starting point, not the end product, it must be respected and used properly to ensure accurate and effective results. With the future of AI, we will see many groundbreaking stories and case studies on the ethics and reliability of AI. If you would like to read more about how to use ChatGPT more ethically, click here.
We hope you enjoy exploring AI with our team at Pivot Web & Marketing. We are excited to see what the future of AI holds for our industries, and our world and society as well.
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